Google Ads Set-up & Management

Ever noticed the 'sponsored' or 'ad' reference next to the top results in Google? This denotes a Google Ads listing.

Google Ads works by allowing you to create tailored sponsored ads that are worded to specifically target certain products and services you offer. Relevant keywords are also then assigned to target specific search queries. You only pay for the clicks you receive and can set a daily budget to ensure you only spend what you can afford. Unlike organic SEO, it's instantaneous, so results can start to be seen as soon as the campaign is launched (although it can take several months for the campaign to reach its full potential). The Google Ads also tend to be displayed at the top of the search engine listings, so this makes it the best way of getting seen on Google and their associated search networks.

An effectively managed Google Ads campaign can be massively rewarding in terms of targeting the right people and generating leads. However, like with most things, you only get out of Google Ads what you put in, and this does require constant management to ensure it is working to its full potential. This therefore requires quite a large investment in time along with knowledge to manage the campaign correctly.

Let MK Web set-up and manage your campaign for you. We know what’s needed for a successful campaign and can help ensure your campaign is optimised in the best possible way to get the very most out of it for your budget.

How much will I need to invest in clicks for my Google Ads?

This really does depend on how competitive your industry is and the locations you are wanting to target. Popular keywords and high-demand industries often lead to increased bidding and higher costs per click. If you're operating in a highly competitive space, you may need to allocate a significant budget to achieve meaningful results. On the other hand, if you're operating in a more niche market or targeting a very specific location, you should be able to get away with spending a lot less on clicks. Sometimes, it's best to start off with a smaller budget to see how that works out and then increase this later down the line once the campaign becomes more established.